Media Audience

Demographic;
A; Professionals, Higher management
B; Middle management, Teachers, Creative and Media People
C1; Junior management, White collar
C2; Skilled manual workers, Blue collar
D; Semi-Skilled manual workers
E; Unemployed, Students

-Aspire; Care about your self image and how it is portrayed.
-Succeeders; These type of people have big goals in life and work very hard to reach them.
-Resigned; Quite the opposite to Succeeders these don't have huge life goals they are just surviving.
-Explorer; like to discover new opportunities stand out from the crowd as well.
-Struggler; Normally disappointed with there life and drinks to get an escape for a while.
-Reformers; Don't like to spend a lot off money also seek enlightenment.

RESPONSE
There is different kinds of responses to a piece of media due to;
- age
- cultural experience
- historical experience
- situated experience
- gender
- ethnicity