Media Audience - Old Spice

“Smell like a man, man”- Old Spice

Media Audience - Gillette

“The best a man can get”- Gillette

Media Audience

Demographic;
A; Professionals, Higher management
B; Middle management, Teachers, Creative and Media People
C1; Junior management, White collar
C2; Skilled manual workers, Blue collar
D; Semi-Skilled manual workers
E; Unemployed, Students

-Aspire; Care about your self image and how it is portrayed.
-Succeeders; These type of people have big goals in life and work very hard to reach them.
-Resigned; Quite the opposite to Succeeders these don't have huge life goals they are just surviving.
-Explorer; like to discover new opportunities stand out from the crowd as well.
-Struggler; Normally disappointed with there life and drinks to get an escape for a while.
-Reformers; Don't like to spend a lot off money also seek enlightenment.

RESPONSE
There is different kinds of responses to a piece of media due to;
- age
- cultural experience
- historical experience
- situated experience
- gender
- ethnicity

Media Representation

Film Industry

Media Theorists

Stuart Hall; Reception Theory
The idea that communication is a process involving encoding by producers and decoding by the audience.
The idea that there are hypothetical positions from which messages and meanings may be decoded.
The Dominant- takes the message the producers intended.
The Op-positional- understands the message but disagrees fully.
The Negotiated-  understand the message but only agrees to some extent.

Albert Bandura; The Effects Theory
He done experiments on how children would react if an adult did something would the child copy.
This leads to if people see stuff online will they try to copy.
SEE VIOLENCE DO VIOLENCE

George Gerbner; Cultivation Theory
He done a long term experiment by dropping small messages to try and persuade readers.

Steve Neale; Genre Theory
The idea that genres are made up of repetition and differences.
Repetition is done so the audience can tell what the genre of the film is going to be immediately so the audience can have a better understanding of the film.
However difference is done to surprise the audience and make it unsuspecting.

Media Semiotics

DENOTATION;
The poster promotes a TV series called Grimm.
It shows two police officers observing a dead body this suggests that there is danger lurking.
To give the poster a twist there is a slight glimpse of the supernatural to make the viewer want to know what it is.
The house at the top is a lot brighter than where the dead body is suggesting the house is a safe place.
The dark smoke coming from the house suggests danger this shows a contrast to the bright lighting.


CONNOTATIONS;
The police officers are next to each other meaning they are close and know each other well.
The supernatural claw is obviously hiding meaning that character is either afraid or hunting the two officers.
Because the beast is hiding we assume he is to blame for the murder however the character is mostly hidden so it is a mystery who the killer is.
As the house is in the middle of know where we assume someone dangerous lives there this can be backed up by the smoke as black is a color for death.