Demographic +

Psycographic = Personality = Fix, Track, Fill, Indulge, Invest

FIXED- constantly on news
TRACK- access news regularly throughout the day
FILL- access news to fill time
INDULGE- make time to enjoy news
INVEST- read news regularly and with depth

Generations
-Boomer
-Gen X
-Gen Y
-Gen Z
-Gen Alpha

BOOMERS
-more than 1 million on digital news
-most people who read news the most amount throughout the day
-prefer print papers over digital