Representations in newspapers

Newspaper Audience

Demographic +

Psycographic = Personality = Fix, Track, Fill, Indulge, Invest

FIXED- constantly on news
TRACK- access news regularly throughout the day
FILL- access news to fill time
INDULGE- make time to enjoy news
INVEST- read news regularly and with depth

Generations
-Boomer
-Gen X
-Gen Y
-Gen Z
-Gen Alpha

BOOMERS
-more than 1 million on digital news
-most people who read news the most amount throughout the day
-prefer print papers over digital

News Presentation- NHS

-Founded on 5th of July 1948
-Stands for national health service
-Key transformation from WW2

Many people left NHS due to whats happening with brexit

Donald Trump heavily linked with the NHS in the news

Media Presentations- Refugees

What is a REFUGEE?
-A refugee is someone who is forced to leave their country due to crisis.

PREDICAMENT
-Many problems, like how to deal with the refugees
Relationships states have with each other

RECENT STORIES
-Bodies of 39 people discovered in a trailer
-The Guardian saw this as political however The Daily Mail saw it as a tragedy.

Media Presentations- Royal Family

-Daily Mail- love the royal family as shown in today's paper about how "Charles sorts out Andrews issues"
-The Guardian- do not like the royal's so they did not publish anything about Charles helping Andrew.
-When searching royal family lots of negative articles occur as most news brands do not like them.

Media Presentations- Knife and Gun violence

-UK murder rate is lower than the US.
-58 murdered at Las Vegas festival shooting "Pure Evil"
-In 2019 knife crimes rose by 70%
-Less armed forces due to budget cuts

Media Presentations- Brexit

BREXIT
-started in 2016 with a referendum
       -48% to STAY -52% to LEAVE
-David Cameron had to step down because his party wanted to stay.
-There were 3 different votes about leaving the EU
-A lot of cross party talks
-There is a lack of knowledge available for the public
LABOUR= centre/ left
supports equality
Jeremy Corbyn is the leader

CONSERVATIVE= right
Pro-Brexit
Boris Johnson is the leader

Online News

PROS
-Easy to find
-Cheaper
-Quicker
-Personal information
-Portable
-Saves trees
-Regular updates
-Linked articles

CONS
-Less depth
-Pop-up adds
-Good journalism hard to find
-FAKE NEWS

Cupptune

C- Currency- stories that are already in the news and continue to run.
U- Unexpectedness- an event that is a shock or out of the ordinary.
P- Proximity- stories that are closer to home are more likely to be included.
P- Rationalisation- stories that include human interests.
T- Threshold- the bigger the impact and reach of the story.
U- Unambiguous- stories that are easy to understand and to report on.
N- Negativity- bad news is more interesting 'if it bleeds it reads'
E- Elite person/place- stories about important people and nations.

News Presentation- Terrorism